In-Car Technology Study
A new study has found that most drivers think the technology used in modern vehicles has become a nuisance.
According to research conducted by Dacia, 76% think too much technology in a vehicle can be distracting. 69% of drivers also said they felt that the technology used in modern cars has become too complicated.
The study also found that more than half (61%) of respondents favour a lower-priced car with the equipment they use. This is not surprising considering that on average drivers use 40% of the features in their vehicle.
The top three most desired features in a car are:
- Parking sensors
- Sat-nav
- DBA Radio
Drivers aged 25-34 regularly using the largest number of features on their vehicles but they are still using less than half the technology their car comes with.
Comment
Brand director for Dacia UK, Luke Broad said:
“Features and technology on our cars should be in line with our customers’ demands. We believe in providing our customers with everything that is essential, all for the best value .More than three quarters of drivers don’t want unnecessary technology and features – which they are also paying for – and that is really significant. It proves that we don’t need to pursue filling our cars with tech that will, as the data shows, just go unused.”
How Can We Help?
Our Telematic Solutions are the one peice of technology your drivers can depend on. Fitting seamlessly into any vehicle, our industry-leading telematics solutions track your fleet in real-time. All data is then conveyed back to the base and available at the click of a button through the online portal. Using cutting edge technology, your drivers can set course on the most optimal route. This saves time on their journey and fuel in the tank. All these features aim to make your fleet the best it can be.
In-Car Technology Study